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RIVERLAND: Value chain… What’s that?
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Way back in 2009 the SA Government engaged Prof. Andrew Fearne as the ‘Thinker in Residence’ to educate SA businesses about the importance of Value Chain principles in long term business ventures where customers are important. Riverland Wine invited Prof. Fearne to the region to meet with groups of producers and processors. Many were curious. Yalumba got on board and worked with the State Government and Prof. Fearne to map the supply chain in the ‘Vine to Dine’ project.