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Open That Bottle Night coming to Australia
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Mastermind Consulting have launched a social media campaign calling for wine lovers to open a special bottle of wine on 27 February to mark the first official Open That Bottle Night in Australia.
Since its inception in 2000, Open That Bottle Night has become an acclaimed global event, held annually on the last Saturday of February.
Australia’s participation in this initiative has been intermittent, but the team behind Mastermind Consulting believes now is the time to salute the special bottles of wine held captive in cellars or cupboards.
Trish Barry, Mastermind Consulting chief executive officer said wine is meant to be enjoyed and its stories shared.
“Open That Bottle Night provides people with the perfect excuse to raid their cellars, invite wine-loving friends to their home, gather some friends at BYO restaurants and tell the stories about the bottles brought to the table. Why do winemakers produce wine? So people can delight in its enjoyment. So let’s do what the makers intended and put the wines on centre stage for one evening.”
The concept of Open That Bottle Night (#OTBN) was initiated by two wine journalists at The Wall Street Journal, Dorothy J. Gaiter and John Brecher, who encouraged their readers to open a significant bottle and share its story. Since then, the event has become a global phenomenon.
Barry said the underlying premise of Open That Bottle Night is that wine is more than liquid in a bottle.
“With the opening of these wines comes a memory of life milestones, births, deaths and marriages, long-lost loved ones and treasured holidays.”
This year Open That Bottle Night will be held on Saturday 27 February and provides drinkers with the prospect of branching out from their usual brands and varieties.
For wineries and retailers, Open That Bottle Night represents an opportunity to focus on the compelling stories behind the wines and producers, and encourage customers to open and enjoy the wines they have put aside.
For those in the hospitality industry, Open That Bottle Night is an opportunity to help customers put wine on the centre stage of tables. This could emerge in the form of hosting a BYO night at the restaurant, or at least highlight the venue’s status as BYO.
Once the wine has been opened and tasted, participants are encouraged to post thoughts and impressions on social media using #OTBN, or post their OTBN photos on the dedicated Facebook page: