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A year of achievement for Wine Australia, says chair
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Wine Australia’s Annual Report 2014–2015, tabled in Parliament last month, highlighted the major achievements from the past year as Wine Australia continued to focus on its strategic priorities on a prosperous Australian grape and wine community.
Brian Walsh, Wine Australia chair, said the first year has been one of achievement for the organisation following the merger of Wine Australia Corporation and Grape and Wine Research and Development Corporation.
“As well as consulting widely to develop our five-year Strategic Plan, we continued to support a prosperous Australian grape and wine community by investing in research and development (R&D), promoting our wines in the international and domestic markets, disseminating knowledge, encouraging research adoption and protecting the reputation of Australian wine,” Walsh said. “This work provides the foundation for the commercial success of our grapegrowers and wineries as we continue to invest in elevating the awareness of Australia’s fine wines.”
Local highlights included research undertaken by Wine Australia in established and emerging markets to understand perceptions of Australian wine by trade and consumers, as well as the organisation’s renewed focus on making comprehensive data sets available for grape and wine businesses.
In international markets, Wine Australia celebrated their development of a ‘wine flavours card’ that drew on a three-year R&D study into Chinese consumer tastes and attitudes to wine as well as the success of Savour Australia, where an estimated 25,000 people were introduced to Australian wine at the Vancouver International Wine Festival.
Andreas Clark, chief executive, said the past year has been a period of renewal for the organisation and for the grape and wine community as a whole.
“Our new beginning provided an opportunity for us to review everything we do and re-assess how we best support the Australian grape and wine community to prosper in the years ahead,” he said. “Over the next year, we will work together to bring to life the Australian wine story and its world of discovery, passion and enjoyment, one that is unique to us and one that we can share only as a unified voice.