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Dry January and the wine industry’s elephant in the room

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Dry January is a phenomenon that has been picking up traction in recent years, given the increased focus on the impact of alcohol on health. It’s exactly what it sounds like: abstaining from liquor for the first month of the year, in order to “detox” after a holiday season of overindulgence. Several stories have already been written about the health benefits—or lack thereof—of a month of abstinence.

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