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Chinese spend per bottle on NZ wine beats other countries
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Chinese buyers pay much more per litre for New Zealand wine than other leading global consumers. They spend $14.57 compared with Canadians ($10), Americans ($7) Australians ($6.50) and British ($5.92). New Zealand Winegrowers chief executive Philip Gregan said the difference was explained by two factors: in the UK in particular, but also in other markets, a lot of wine was sent in bulk and repackaged.