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New World wines thrive in challenging Chinese market

The market for wine is rebounding strongly for New World wines, according to reports in the Chinese news media. In particular sales of wines from Australia and New Zealand are booming as Chinese consumers turn to more affordable imports which are perceived to offer better value for money. The market for high-value fine wines in China has collapsed over the last couple of years.

Beverage Infosystems LLC IBWSS


WID 2018