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Australia Post partners with website to sell Margaret River wine in China

Australian winemakers open for business in China through new Australia Post partnership with Alibaba’s 1688.com.

A Mandarin-only business-to-business online marketplace, 1688.com was set up by Jack Ma’s Alibaba Group in 2010 to help foreign businesses sell wholesale into China. The site has 100 million registered users and is the world’s largest wholesale transaction platform and third biggest overall.

Yesterday’s official launch of Australia Post’s 1688.com “Australian pavilion” (auspost.1688.com) will provide a powerful online platform for Australian businesses to sell into China in bulk, initially focusing on Australian wine due to the strong demand.

The online store has been launched in collaboration with the Margaret River Wine Association – the first wine region to sell via the Australian pavilion, showcasing wines from five premium wineries in Western Australia – EVOI Wines, Flametree Wines, Happs Wines, Laurance Wines and Rosily Vineyard.

Nick Power, CEO of Margaret River Wine Association said, the region’s producers told him they needed a faster speed-to-market solution for Chinese exports, and Australia Post listened.

“The 1688.com Australian pavilion is the culmination of many years of work to solve a major obstacle for the Australian wine industry, offering a simple avenue to sell and ship to China in bulk.”

Power said 10 different bottle varieties across the Margaret River region’s five participating wineries are now on sale to millions of Chinese people through this online store.

“Putting local competition aside, we hope our partnership with Australia Post and 1688.com will pave the way for other Australian wine regions to get on-board and take advantage of this huge opportunity to enter one of the world’s largest consumer markets,” he said. “We’re thrilled to be the first Australian wine region to showcase our premium wines on 1688.com.”

Ahmed Fahour, Australia Post’s Managing Director and CEO, said there has never been a better time for Australian businesses to access China’s flourishing eCommerce sector, which is set to become the world’s top import market for online goods by 2018.

“Australia Post is committed to supporting local businesses by breaking down barriers to selling overseas and delivering eCommerce solutions that make it easier to do business across the country and overseas,” Fahour said. “International expansion can be a daunting prospect for many Australian companies but Alibaba’s B2B platform, 1688.com, offers the perfect solution for small and medium businesses to drive more sales in China.”

Over the coming months, Australia Post will work directly with other premium wine regions to broaden the range offered on the site.

Australian businesses looking for help to grow their business in China, can contact

To visit the 1688.com Australian shopfront (in Chinese) go to auspost.1688.com.





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WID 2017