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Corbans Viticulture Wine New Zealand seminars

Long established as the single largest tasting of New Zealand wine in the world, Wine New Zealand adds an extra dimension to the event through the Corbans Viticulture Wine New Zealand Seminars. Back to the future is a key theme for this year's sessions.

In line with the edict “what got you here, won’t get you there,” the seminars will focus on how the wine industry proposes to sustain a profitable future.

Looking back, the grape varietal that started it all for the New Zealand wine industry without a doubt was Sauvignon Blanc. This has long been a success story both internationally and domestically, but what are the industry doing to protect and further its success in the future? NZ Sauvignon Blanc-The Pure Expression of Terroir, a select tasting presented by a panel of esteemed winemakers will discuss the varying styles within the regions, plus the development of sub-regional styles in Marlborough.

An update will also be provided on the extensive research that has been conducted into New Zealand Sauvignon Blanc in recent years. Looking into the future, a key focus for this industry is sustainability.

Last year wine industry body, New Zealand Winegrowers published the aim for the industry to be 100% sustainable by 2012. A seminar entitled NZ Wine 100 Sustainable by 2012, will explore the meaning of ‘sustainability' in relation to wine and how the industry plans to achieve this ambitious aim within 5 years.

Moderated by wine writer, Joelle Thomson, the panel will talk through what this means to the industry and winemakers who have put this into practice will add their comments. This session that promises to be an engaging “Green Debate.”

Syrah has been a varietal that has made a lot of noise of late. Sensational Syrah and Other Hot Reds from NZ will explore New Zealand's ability to excel with warmer climate varieties such as Syrah and Cabernet/ Merlot blends.

Winemakers who have perfected the craft will talk the trade through a tasting of these varietals and Lewisham award winner for Outstanding Sommelier 2008 and proprietor of the Grove Restaurant, Michael Dearth will add his thoughts from a restaurant perspective.

Rounding up the trade focused seminars will be a review of Wine Consumer DNA, really getting under the skin and into the hearts of wine drinkers.

For the first time released in the New Zealand marketplace, this seminar will discuss findings from Constellation Wines U.S. Project Genome SM and the second phase of this study Home & Habits.

It will also draw on key findings from Wine Intelligence UK's Landscape Project on wine consumers. A panel of local and international wine and hospitality professionals, including David Babich, General Manager Babich Wines and Erica Crawford, SVP Global Sales & Marketing Constellation New Zealand will discuss the findings of this research in a New Zealand context.

Special international guest Kevin Zraly, International Wine Educator and Sommelier, will give his input given his vast experience or working with wine consumers as will local wine consultant Sam Kim. This session will enable retailers and on-premise establishments the opportunity to gain a greater understanding of who their wine consumers are and how they can utilise this intelligence to their advantage. A key part of the Corbans Viticulture Wine New Zealand Seminars is the exhibitor focussed Seminars. This year, they include an Overview of the Canadian Market, presented by international guest Tony D'Alessio, Product Manager for New World Wines for the Vintages division of the LCBO (Liquor Control Board of Ontario).

There will also be a winery focussed marketing session presented by Gwyn. He has over 17 years experience growing businesses, developing brands, and taking a product to market using innovative marketing and PR strategies, The essence of these seminars is to provide a key exchange between winemakers, hospitality professionals; key trade and wine media, and a critical business format in which to develop and enhance industry relationships.

Tickets to Wine New Zealand are $20 per day for pre-registered trade visitors, and there is no added charge for attending these seminars. Seating is on a first in first served basis. The seminars at Wine New Zealand are presented in association with New Zealand Winegrowers Association and with the support of naming rights sponsor Corbans Viticulture. A complete schedule and list of speakers will be available to download from the website www.hospitalitynz.co.nz end of July. The timetable is now available to view on the site.



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