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Pirie joins Tamar Ridge

As reported in the September/October issue of The Australian and New Zealand Wine Industry Journal, Tamar Ridge Wines, Tasmania, has appointed Dr Andrew Pirie as chief executive and chief winemaker, effective 1 October 2005.

Dr Pirie has assured the industry that Pirie Brands will continue unchanged, and feels the companies’ combined efforts and ‘added grape and winemaking resources’ will enable the expansion of both Pirie Brands and Tamar Ridge.

‘We see this partnership of brands as a positive alliance,’ Dr Pirie said. ‘From a winemaking point-of-view, the brand portfolio will continue to be developed with the involvement of Samuel Smith & Son as the national distributors, and I as winemaker.

‘I will be continuing to make the wines at Rosevears and distribution of Pirie Estate and Pirie South will continue with Samuel Smith & Son across Australia.’

Tamar Ridge Wines has over 225 hectares of vineyards primarily located in the Tamar region of north-east Tasmania, at Relbia and Kayena. A new estate planting is currently being undertaken at Coombend on the east coast. The company portfolio encompasses six cool climate single varietal wines under the flagship Tamar Ridge label, and four under the Devil’s Corner label.

Dr Pirie founded Pipers Brook Vineyards in 1974, leading the company until 2003, when he subsequently acquired the Pirie sparkling wine brand. Pirie sparkling wine became the flagship brand of an expanded portfolio including table wine labels such as Pirie South and the reserve tier, Pirie Estate.

‘Another reason for wanting to create a successful wine company in Tasmania is my belief in the benefits of this type of “lifestyle” industry for the Tasmanian economy,’ Dr Pirie said. ‘Wine not only value adds to viticulture but it also makes tourism and associated industries more attractive. It enhances Brand Tasmania and takes advantage of the strength of the parent company in growing a valuable new industry for Tasmania.’

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