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Wine consumers offered greater choice by Banrock Station

Good news for asthma and other allergy sufferers, with Banrock Station releasing a new range of No Preservatives Added (NPA) wines from 1 July.

While most wine consumers don’t suffer any reaction to the main preservative in wine, sulphur dioxide (220), for some people it can trigger allergic reactions ranging from rashes and headaches to sinus irritation and sneezing.

With a rising number of allergy suffers in Australia, leading to more preservative free products being launched onto the market, Banrock Station will now join the growing sector.

“We are thrilled to make our fine wines available to more consumers by releasing no preservative added options,” says Tony Sharley, Banrock Station’s Manager. “We are constantly exploring ways of enhancing our offering to consumers, mainly by offering greater varietal and packaging options.”

“NPA is a further example of our commitment to innovation.”

“People who know they are allergic to preservatives, and specifically 220, should seek out our NPA wines.”

“Asthma sufferers can now also enjoy our wines knowing that the sulphites normally found in beer, wine and sparkling wine / champagne that can trigger asthma, are not found in our NPA wines.”

Banrock Station’s new NPA range includes Shiraz, Chardonnay and Cabernet Sauvignon, comes in 750ml bottles and is priced at $14.99 (RRP).

As with all Banrock Station wines, a percentage of all profits from the sales of NPA will be used to fund environmental projects throughout the world.

To date, Banrock Station has contributed over $5 million to over 70 projects in 12 countries.

For more information visit www.banrockstation.com



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