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Posters to elevate taste
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This latest tool in the Granite Belt Wine Country marketing arsenal is aimed at elevating tastebuds. Just released, the new promotional poster underpins the regional branding of Queensland’s premier wine region.
In recent times winemakers in Queensland’s Granite Belt have seen the value in working co-operatively, as happens in all other great wine producing regions of the world.
The poster has been printed in A3 size, for use in retail and hospitality outlets which carry Granite Belt Wines. The design provides space to include specials relating directly to the specific outlet.
GBWT Chair of Wine Leeanne Puglisi-Gangemi (pictured) said, “Although it is no news to some, it is important we communicate that despite our being in the sunshine state, the Granite Belt is very much a cool climate wine region. “At 1000 metres above sea level, you could say that we have altitude on our side – but we needed to express this in a way consumers could grasp. Hence the expression ELEVATED TASTE.”
The “Elevated Taste” tagline was conceived for use later in promoting other products on the Granite Belt, such as fresh or gourmet foods, lavender or superfine wool.
So it was not without co-incidence that the poster was unveiled at the recent inaugural Granite Belt Food Forum. More than 80 delegates attended the forum and gave it a resounding seal of approval. Wineries were quick to take their stock and other producers could see its application to food; as did the attendant lavender producers to their oils and superfine wool producers to their exclusive produce.
As a dynamic and progressive community group with more than 140 members, according to GBWT you’ll be hearing more about the Granite Belt’s Elevated Taste.