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Australia Trade Tasting dived deep into the Australian wine, beer and spirit industry

The highly-anticipated Australia Trade Tasting (AuTT) took place in Melbourne last week. Trade professionals from across the Australian adult beverage industry came together to taste trending beer, wine and spirits and attend a series of seminars on the state of the US and Australian markets. Three days of events took place in Melbourne, followed by a final day of trade only tastings in Sydney today, September 7.

The event is produced by Beverage Trade Network, an online platform connecting wineries, breweries and distilleries with wholesalers, importers and distributors around the world. The first day of trade tastings featured three masterclasses from Wines of Alsace, Castilla-La Mancha and Australian Cider as well as some exciting brands from Australia and around the world.

The trade tasting was followed by two days of seminars focusing on successful sales, distribution and marketing strategies being used by leading professionals from the US and Australia. During the seminars of the Australian Market Conference Day, visitors heard from an impressive line-up of Australian speakers.

The day started with Drink’s Hub founder David Lipman’s setting the stage for an extremely informative presentation on the state of the Australian beverage industry from Natasha Rastegar, from Wine Intelligence. Rastegar noted continuous growth of the recently trending craft beer industry as well as spike in interest for boutique and independent wine brands from increasingly adventurous wine consumers. However, she did point out Australia’s per capita consumption of alcohol has dropped to record levels not seen in 50 years.

Other presenters the seminar included Stuart Gregor (Liquid Ideas) – who stressed the importance of authenticity, quality and passion with purpose, Andre Eikmeier (Vinomofo), Glen Cooper (Cooper’s Brewery), Giuseppe Minissale (ASLA), Tyson Stelzer, Jenna Hemmsworth, Kathleen Davies (Nip of Courage), and Rose Scott (Woolworths). The day ended with a closing presentation from Bill Lark (Lark Distillery) who gave the audience some remarkable insight into building a brand that stands the test of time.

Glen Cooper also spoke about the importance of a clear brand story to successfully reach consumers and Rose Scott brought the idea full circle with her presentation on effective merchandising in the retail world. Highlighted throughout the day was the truly authentic story Australia has to offer to the world, both through their dedicated approach to producing some of the world’s best wines, beers and spirits as well as the distinct nature of its land and people.

Visitors to Australia Trade Tasting came away with some very insightful remarks on the promise of the Australian industry and how professionals can come together to achieve a better marketplace for everybody involved. The conference offered trade representatives a transparent look at the state of the industry and a comprehensive study on strategy being used to navigate the Australian market.

AB Mauri



WID 2017