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Tahbilk Wines announces new PR and communications manager

Tahbilk Wines, from Central Victoria’s picturesque Nagambie Lakes region, has announced the appointment of Kathy Lane to the role of public relations & communications manager for the Tahbilk Group of Companies.

Kathy Lane is the principal of FireWorks PR, Promotions & Events, a Melbourne-based agency specialising in the lifestyle category. A member of the Public Relations Institute of Australia (PRIA), Kathy has many years of experience in public relations, communications, sponsorship and event management, particularly within the wine industry. FireWorks has been operating since October 2003 and its philosophy is one of customised service, a creative approach and comprehensive media knowledge, all underpinned by strong relationship building skills. Kathy’s business will continue to service other clients on a consultancy basis.

Alister Purbrick, CEO of the Tahbilk Group of Companies said, “I am delighted to announce the appointment of Kathy Lane to the position of PR & Communications Manager for the Tahbilk Group. Kathy will be working across all of the brands in our portfolio and we welcome her as part of our management team. We are looking forward to a successful, long term and fruitful partnership.”



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