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21/07/2015

Has sweet red wine taken over the U.S. wine market?

Is it possible that sweet red wine sales totalled one-third of all the Chardonnay sold in the U.S. across the past year? And did slightly better against Cabernet Sauvignon? Or that sweet red wine outsold Syrah, Zinfandel, and Malbec over that time period, and almost overtook Merlot? Hard to believe, but apparently true. A leading wine industry analyst, working with proprietary data, has estimated sweet red wine sales in the 52 weeks ending April 25 were about $534 million. Pic: sweet red Cap: Sweet red wine is leading the way in popularity in the US.

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