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Barefoot Wine founders to speak at wine event

Michael Houlihan and Bonnie Harvey who founded Barefoot Wines, the world's number one selling wine, are heading to Australia to talk about they built their brand in the US.

The pair will take the stage at a US export focus conference hosted by Australia Trade tasting on 2 September in Melbourne. Organisers have labelled it a “must attend event” for producers who are looking to enter the US market, or who are already selling there.

Michael and Bonnie will discuss the strategies they employed to grow the Barefoot brand into a national icon in the US. Starting out as a business idea while the couple were living in Sonoma Country wine countryin 1986, the “disruptive” label went against traditional advertising to target the female US consumer. The award-winning, non-vintage wine is packaged with simple, easy-to-understand and colourful labels to appeal to a mass market.

Now America’s top-selling wine, Barefoot Wine is sold in over 80 countries.

Event Details:

Event Name: Australia Trade Tasting

Location: The Park, 36 Lakeside Drive, Albert Park Lake VIC, Australia

Date: September 2, 2015

Website www.australiatradetasting.com

Booking Link: http://www.eventbrite.com.au/e/2015-australia-trade-tasting-conference-and-trade-tasting-pass-tickets-14483645975




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