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3/06/2015

WineTech 2015 to host agrifood and beverage seminar for wine leaders

Stakeholders in the Australian wine industry are planning to engage with leaders of allied agricultural, food and beverage sectors to share knowledge on latest concepts and directions in marketing and sales at WineTech 2015.

Key agrifood and beverage leaders will participate in a strategic seminar program associated with the nation’s premier wine industry trade exhibition, to be held at the Adelaide Showground, Wayville from 14 to 16 July.

Presented by Wine Industry Suppliers Australia (WISA), WineTech 2015 will attract participants from around Australia and overseas including grape growers, winemakers, general and operational managers, marketing and sales personnel.

Matthew Moate, WISA Executive Officer, said the seminar program would add value to engagement between exhibitors and delegates through the dynamic trade floor displays with more than 150 suppliers already booked for the event.

“The trade event will be a vast, interactive exhibition featuring the latest products and technical advances supporting the national and international wine industry,” he said. 

The focus of WISA’s integrated seminar program will be on research and development, innovative new ideas and directions in marketing and sales, advanced communication technologies and strategies to meet future human resource requirements in our sector, according to Moate.

“A key aspect will be identifying what we can learn from our allies in food and beverage,” he said. “The Australian wine industry is not alone in its focus on new markets, innovation and sustainable use of natural resources.

Moate said a panel of experienced food and beverage experts will reveal their stories and share knowledge about identifying and penetrating new markets in their businesses during the seminar.

Facilitated by Wine Communicators of Australia, the speakers will include former South Australian Premier and current Chief Executive of Primary Producers Australia, Rob Kerin; Catherine Barnett, Chief Executive of Food SA; and Alex Knoll, Brand Ambassador and Sales Manager of Barossa Fine Foods.

Other topics and speakers in the seminar program include:

  • Why it pays to create a memorable cellar door experience and how to achieve it. ?Speakers will be Robin Shaw, Chief Executive Officer of Adelaide Hills Wine Region and Kym Brown, owner of Tour Barossa.
  • Wine retail – The digital space?presented by Sam Willard, Senior Business Development Manager Digital Development & Innovation at the Wine Quarter (Woolworth Liquor Group) and business lead for Dan Murphy’s Connections program;
  • Influencing purchase intent through social media and story telling presented by social media thought leader, Nick Bowditch;
  • Attracting and Nurturing the Next Generation. ? Speakers will be Mary Retallack of Retallack Viticulture; Ross Ord, Senior Manager Workforce Development for Agrifood Skills Australia; Harry Moate, Apprenticeship Broker for Trade Schools for the Future; Anne Duncan, Program Manager of the Australian Grape and Wine Authority and Nicole Underwood, Managing Director of Nicole Underwood Pty Ltd.
  • Support for export and investment with the Korea and Japan Free Trade Agreements. ?Speakers will be Nicola Kelly, TradeStart Export Advisor for the Department of State Development; Linda Marchesan, Trade Advisor (Food and Agribusiness) for Austrade; Hiro Tejima, Regional Manager Asia for the Australian Grape and Wine Authority; and Tim Siebert, Director of Moore Stephens Adelaide.

The cost for attendance at the seminar program is $90.00 per session or $400 for a transferable company pass. Tickets can be purchased online through the new WineTech 2015 website – winetechaustralia.com.au – which also features information on free daily exhibitor presentations on the trade floor.

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