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Penfolds unveils Magill Estate redevelopment

Penfolds Magill Estate today unveils a new cellar door and restaurant to the public after a multi-million dollar redevelopment.

The winery, one of the few single vineyards in the world located within city boundaries, will now offer a “world-class visitor experience” for both local and international guests.

Simon Marton, chief marketing officer, says the changes to Magill Estate include a state-of-the-art cellar door space repositioned at the front of the winery, and a new kitchen concept with indoor and outdoor dining.

“The new spaces have achieved the delicate balance between preserving the charm and historical character of the site, while incorporating a modern, world-class experience for visitors that reflects Penfolds exciting future as much as it does our 171-year history,” he says.

Embracing a mix of innovation and heritage, Marton says visitors can now discover one of the secret hiding spots used by Grange creator Max Schubert for the ‘hidden’ Grange vintages of 1957, 1958 and 1959, which is located in the Back Vintage tasting room

“Wine is at the heart of all elements of Magill Estate, from tutored tastings and tours to the perfect pairing of wine with local produce,” Marton says. “As an homage to our flagship ‘red’, visitors can now enjoy Grange by the glass in the Magill Estate Kitchen overlooking the original Penfolds vineyards and view Max Schubert’s personal Grange collection, which spans from the experimental 1951 to the current 2010 vintage and is personally signed by Max up to 1988.”

Along-side the new cellar door sits the Magill Estate Kitchen, described by the winery as casual alternative to the fine-dining Magill Estate Restaurant. Led by co head chefs Scott Huggins and Emma McCaskill, the new dining space will a more accessible option for visitors to the winery.

The two-year development has been the work of Denton Corker Marshall, renowned architects who also have Melbourne Museum, the Melbourne Exhibition Centre and the Australian War Memorial in their portfolio.

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WID 2018