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New survey to combine pricing and crush data collection

Australian wine producers are set to save valuable time this year with the introduction of a combined Wine Sector Survey to streamline the annual collection of data across the wine community.

In a first for the Australian wine community, the Wine Sector Survey 2015 will combine the annual data collected by the Australian Grape and Wine Authority (AGWA) Price Dispersion Survey, the Winemakers’ Federation of Australia Vintage Survey, the South Australian Crush Survey and the Murray-Darling / Swan Hill Wine Grape Crush Report.

Andreas Clark, AGWA chief executive officer, said the move should help lighten to load on wineries this year.

“We’re extremely pleased to work together to improve the collection of data across the sector,” he said. “AGWA is collecting the information on behalf of all participating organisations and we are broadening the survey to all wineries so that we can calculate accurate production figures by region and variety.”

Paul Evans, Winemakers’ Federation of Australia (WFA) chief executive, said the survey would help deliver a WFA Action Plan recommendation giving grapegrowers and wine producers access to better data to base their decision making.

“To track progress in the industry we need robust data so producers can consider adjustments ahead of next vintage and take action where necessary,” Evans said.

According to both Brian Smedley, South Australian Wine Industry Association chief executive, and Peter Hackworth, Wine Grape Council of South Australia executive officer, moving the South Australian Crush Survey into the Wine Sector Survey means local grape and wine producers only need to provide their information once, saving time and reducing paperwork.

Mike Stone, Murray Valley Winegrowers executive officer, said the collaboration is the first step in building a relationship on data collection that will provide growers with an improved barometer of industry performance.

For further information, contact Sandy Hathaway at .

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WID 2017