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Bond joins Grant Burge Wines
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Accolade Wines has appointed experienced wine industry executive, Jeff Bond, as Grant Burge Wines general manager.
Michael East, Accolade Wines general manager Asia Pacific, said Bond’s recent experience as CEO at Peter Lehmann Wines, coupled with his marketing experience and understanding of the global drinks industry through time with Maxxium, made him the ideal person to lead Grant Burge Wines.
“Jeff’s experience and his engagement with the Barossa will really help ensure the brand stays true to its origins and to Grant and Helen Burge’s ambitions for the business,” East said.
Jeff Bond said Grant Burge Wines had done a lot of the heavy lifting to help make the Barossa name what it is today and it was an honour to be part of that continuing story.
“I wouldn’t say I’m a local – that takes a lifetime,” Bond said. “But over the past five years I’ve got an in-depth understanding of the Barossa, the importance of its people and its special character as a cultural region – you’ve got to understand the history and its nuances to understand a brand like Grant Burge Wines.
“It’s a bit of dream job to go back to a business I know well and help drive the expansion in a way that builds on the Barossa story.”
Bond will started his Grant Burge Wines role in late April.