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14/04/2015

Australian wine impresses at the China Food and Drinks Fair

Some of Australia’s best wine regions have been displayed at the 92nd China Food and Drinks Fair, held in Chengdu on 26–28 March 2015.

Wine Australia, in partnership with 13 exhibitors, showcased more than 100 fine wines from 40 brands and close to 20 wine regions to an estimated 100,000 festival attendees.

Willa Yang, Wine Australia’s regional manager said Chengdu’s China Food and Drinks Fair was one of the most important trade events on the calendar.

“We’ve had incredibly positive feedback from our exhibiting partners and visitors to our pavilion,” she said.

Throughout the three-day fair, Wine Australia’s certified A+ Australian Wine educators presented themed tasting classes. The classes were an opportunity for visitors to the stand to learn more about the history, evolution and revolution of Australian wines as well as their diversity.

Wine Australia also hosted a dinner allowing exhibitors to network with local influencers including representatives from the wine media, trade, educators and Austrade.

“The fair has been a great opportunity to encourage the trade in China to learn even more about the quality and regional diversity of our wines and to understand that there’s really no such thing as a typical Aussie wine style,” Yang said.

China is Australia’s third largest export market. In 2014, total Australian wine exports increased by eight per cent to 40 million litres valued at $224 million.

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