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North America ‘savours’ Australian wine at VIWF
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Australian wine has made a lasting impression on wine palates in North America with an impressive showing as the theme country at the 36th Vancouver International Wine Festival (VIWF), Canada’s preeminent trade and consumer wine event.
It’s estimated that 25,000 wine drinkers (encompassing media, wine trade and consumers) enjoyed Savour Australia, Wine Australia’s packed program of epicurean events and experiences. Guests sipped their way through Australian wine regions, discovering the ‘history, evolution and revolution’ of our wines along the way.
Andreas Clark, Wine Australia chief executive officer, said the event was a highly successful engagement with trade and consumers in the critical North American market.
“It was exciting to see the enthusiasm for Australian wine by both trade and consumers right throughout the festival,” Clark said. “Savour Australia has been one of the best in-market activities Wine Australia has been involved in.”
Clark praised the team in North America for working tirelessly to execute an event that put Australian wine firmly in the festival spotlight.
“The feedback we’ve received from participating wineries and event partners has been overwhelmingly positive and there have been many fabulous articles by some of North America’s most respected wine journalists on the quality and diversity of Australian wine,” he said.
Jonathon Hesketh, from Hesketh Wine Company, said he heard nothing but praise for Savour Australia during the festival.
“The feedback from our competitors has been incredible, the Italians have said what a fantastic set-up it is and how they’ve got a massive act to follow next year,” Hesketh said. “The feedback from consumers has been awesome too. Everything’s going swimmingly for us.”
Clark said Savour Australia was an opportunity to showcase the spirit of Australian wine and its winemakers, as well as a high quality of wine.
“Now the job at hand is to continue the wonderful momentum in North America by rolling out Aussie Wine Month in May for the first time,” Clark said.
A full wrap-up of the Vancouver International Wine Festival will feature in the April edition of The Grapegrower and Winemaker magazine.