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17/03/2015

Aussie wine celebrated in Seoul

Wine Australia and Austrade Seoul have celebrated the Australia-Korea Free Trade Agreement (FTA) with an Australia red wine masterclass in Seoul.

Some of Australia’s most highly regarded red wines were on show at the Discovery of Iconic Australian Reds Masterclass and Tasting event held last week.

More than 100 VIP guests, including local Korean importers, retail buyers and sommeliers, learned about ten iconic Australian red wines at the masterclass. The wines, including Penfolds Grange 2008 and Cape Mentelle Cabernet Sauvignon 2011, are all listed in the Langton's Classification of Australian Wine VI, which is recognised as an authoritative guide to premium Australian wines.

Special guest speaker, Mr Andrew Caillard MW, a winner of the prestigious Madame Bollinger Medal for excellence in wine tasting and a Master of Wine, was on hand to share his knowledge of and passion for Australian wines.

Andreas Clark, Wine Australia chief executive officer, said Australian wine has marked a new era in the Korean market, putting its best foot forward before the local influencers.

“The message of Australian fine wine – steeped in history, provenance and personality – resonated well with the audience.  I hope that last week’s masterclass and trade tasting have triggered a desire to learn more about the modern-day world of Australian wine, which will bring a “joy of discovery” to Korean wine lovers," Clark said.

The event was well received by local attendees with Paul Eun, The Ritz-Carlton Seoul’s Sommelier, saying he was impressed with the range of wines displayed.

“It was a wonderful showcase of the history and diversity of Australian wines, and also a valuable event to step up the position of Australian wine in the Korean market,” Eun said.

Vicky Jung, WineOK.com editor, also said she was impressed with the event, “I’m grateful to Wine Australia for this masterclass because it shows Korean wine experts that Australia has always been capable of producing world class wines, with the Langton’s classification being a respected reference to Australia’s fine wine, its legacy and success.”

Australian wine is set to become more readily available and affordable through the elimination of the 15 per cent tariff on Australian wines as a result of the Korea-Australia FTA.

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WID 2017