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17/03/2015

Australian wine trade invited to ‘Unbottle Tasmania’

Australia’s most influential wine traders are invited to head to Tasmania for a two day wine-focused visit in June.

Selected trade representatives will taste their way around the Apple Isle, induling in the regions finest wine, cider, whisky and food.

Sheralee Davies, Wine Tasmania chief executive officer, said visiting Tasmania was the best way to experience the island’s diverse wine.    

“We’ll be showing (and tasting) as much of Tasmania as we can squeeze into two days,” Davies said. “This is an outstanding opportunity for wine trade representatives to experience for themselves the spectacular island we are privileged to call home.”

Davies said 40 per cent of Tasmania’s wine is being sold on-island to visitors and locals.

“We provide a taste of the Tasmanian experience through the annual Tasmania Unbottled events in Brisbane, Sydney and Melbourne, however it’s not the same as visiting and experiencing personally what makes Tasmania and its wine so special,” Davies said.

Wine Tasmania’s trade visitation program was launched in 2014 and the program is open to people currently employed in the wine trade, including sommeliers, restaurateurs, food and beverage, retail and wholesale representatives.

Applicants must be in a position of authority for wine purchasing decisions and available to travel to Tasmania on Sunday 28 June and Monday 29 June. Interested trade representatives are invited to submit their interest by Friday 1 May via a simple application form available here. A selection committee will review expressions of interest and confirmed participants will be announced by Friday 15 May.

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WID 2017