|Grapegrower & Winemaker||Wine & Viticulture Journal||Wine Industry Directory||
||Daily Wine News||
Sirromet Wines expands cellar door
Subscribe to Daily Wine News e-mail
Browse the DWN Archive by date
Sirromet Wines has expanded its cellar door outdoor area by 333-m2 at its winery headquarters at Mount Cotton to cater for a surge in visitor numbers.
An average of 1,000 people each week now visit Sirromet's cellar door, which is open daily from 10am to 4.30pm and offers wine sales and tastings, tours, live music on weekends, gourmet food, delicatessen-style products to take away, merchandise, and wine accessories including glasses, pourers, and carriers.
"Cellar door customers have doubled in recent years, so we have made some extensions to cope with the growth and the likelihood of bigger numbers in the future," said winery owner and Chairman Terry Morris.
The outdoor extensions comprise a new covered area of 208-m2, which includes tables and chairs to accommodate an additional 100 customers, an increase of 115-m2 to the existing uncovered area, and a 10-m2 overhead service deck. An outdoor bar has also been installed.
Morris believes the growing popularity of cellar door since Sirromet opened in 2000 can be attributed to its ongoing development as a unique on-site winery experience for visitors from throughout Queensland, interstate, and overseas.
"Cellar door is the first place some of our new wines are released to the public, so that's an attraction for serious wine enthusiasts," he said.
"On the other hand more and more people are visiting simply for a relaxing day out to enjoy the wine and food and weekend music on offer, or stroll around the vineyards and local fauna."
"Cellar door is now an established part of the local hospitality scene."
"It's also cost effective — you can have a few glasses of wine, or share a bottle and a delicious cheese platter with friends and spend as little as $30 to $40, which is very competitive pricing for a day out."
Morris said another reason for increased cellar door numbers was the growth of group visits organised with national and international in-bound travel and tourism operators.
Most of Sirromet's white, red, sparkling, and fortified wines are sold at cellar door, including the 2006 Seven Scenes Chardonnay which won a silver medal at the Chardonnay du Monde competition in France in March, and the newly-released 2007 820 Above Pinot Gris.
Wine can be purchased by the glass or bottle at cellar door. There are daily $5 wine tastings for customers to sample eight different wines and keep the tasting glass. Tastings can be combined with a winery tour for $10 per person. Live music is provided from 1pm to 4pm most Saturdays and Sundays.
The cellar door menu includes daily cheese, fruit, and antipasto platters for $23.90 each. On weekends, fresh baguettes are available from $12.90 for a filling of smoked salmon, dill crème fraiche, capers, Spanish onion, and rocket, and filled fresh olive flatbreads are priced from $11.90.
Packaged delicatessen-style products available for customers to purchase and take away include a mix of chutneys, jams, cheeses, olives, pestos, oils, nuts, puddings, and sauces.
Sirromet has won more than 330 medals and awards since opening. The winery has a total of 162-hectares of vineyards, 150-hectares at Ballandean on the Granite Belt and 12-hectares at its headquarters at Mount Cotton.