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Communication and competition on WineTech’s agenda

Maintaining competitiveness in the retail environment will be on the agenda in Adelaide, at WineTech 2015 in July.

Hosting two seminars on July 14, Wine Communicators of Australia (WCA) plan to focus on some of the options and opportunities available to wine businesses.

As well as looking at what can be learned from the experiences and responses of other sectors of the food, beverage and agriculture industries, WCA will explore the growth of online retail sites and the unrelenting slashed prices that come with it.

Nick Carne, WCA’s executive officer, said the seminars have been designed to stimulate discussion and generate new thinking around some of the wine industry’s crucial issues.

To help with the process, Carne said an industry panel, including Paul Evans — Winemakers’ Federation of Australia chief executive, Dean Taylor – CrackaWines CEO and Trish Barry – Mastermind Consulting managing director, have been selected to lead the discussion on how winemakers and wine marketers can respond and make the most of the opportunities.

“We’ve put together two very strong panels, but also are hoping for some creative input from the floor,” Carne said. “WineTech brings together a diverse cross section of the industry, so there is no better place to get the conversation started.”

Matthew Moate, Wine Industry Suppliers Australia Inc (WISA) executive officer, said the sessions are intended to promote some robust discussion around the trade show.

“We are pleased to have the support of Wine Communicators of Australia who have a track record in presenting insightful and educational seminars that often challenge the status quo,” Moate said. “These sessions are bound to also provide a high value networking opportunity at WineTech”.

Both seminars will be held in the Adelaide Event & Exhibition Centre’s Goyder Pavilion Full details, including panel members, are at www.winecommunicators.com.au.

Further information on attending or exhibiting at WineTech is available at www.winetechaustralia.com.au.






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