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6/03/2015

Villa Maria named as fourth most admired wine brand in the world

Drinks International has named Villa Maria as the fourth most admired wine brand in the world, the only New Zealand winery to make the top 10 list.

More than 200 of the world’s top masters of wine, sommeliers, educators and journalists took part in the annual poll, which pits wine brands from all regions, styles and qualities against each other.

Sir George Fistonich, Villa Maria Estate founder and chief executive officer said he was elated with the accolade.

“To be number one in New Zealand and fourth in the world is truly phenomenal, especially considering there is estimated to be over 100,000 wineries globally,” Fistonich said. “It’s such amazing recognition for Villa Maria as well as New Zealand.”

Fistonich said the award represented a changing attitude towards New World wines.  

“New Zealand is a very young wine producing country so to achieve fourth place, in such a prestigious competition, with Old World leaders such as Torres, Château d'Yquem and Château Margaux is a huge source of pride. I’m incredibly proud,” he said.

Judges were tasked with critiquing and recognising the ‘most admired wine brands’ in the world with the aid of a specific set of standards.

According to Drinks International, the brands must produce consistent or improving quality, reflect the region, pinpoint target markets while appealing to a wide demographic and have a strong marketing edge.

Holly Motion, World’s Most Admired Wine Brands Editor said the Academy was no longer turning to new brands.

“We’re now drawing from a pool of established names that have proven themselves to be consistent, respected global leaders,” Motion said.

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