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AGWA invites more submissions for Strategic Plan

The Australian Grape and Wine Authority (AGWA) is still accepting feedback from the wider wine community as it develops a new five-year Strategic Plan.

AGWA released a paper to stimulate discussion with grape and wine levy payers about its proposed strategic priorities in December and is consulting with industry members across the country to ensure the right opinions are covered.

Brian Walsh, AGWA Chair, said the organisation genuinely believes they have the geography, geology, climate and people to be recognised internationally as the world’s pre-eminent wine producing country in the long-term.

“The alignment of our RD&E capability with our market development resources will support our two strategic priorities of increasing demand and the premium paid for Australian wine and increasing the sector’s competitiveness,” Walsh said.

Since the release of the discussion paper, numerous meetings and workshops have been held to hear the grape and wine community’s views and, in coming weeks, AGWA will be meeting with more key stakeholders, including Wine Grape Growers Australia, the Winemakers’ Federation of Australia, Riverland Wine, Murray Valley Winegrowers and the Riverina Wine Grapes Marketing Board.

“We are really encouraged by the level of interest from our levy payers and the broader wine community and the support we’ve received for our two proposed strategic priorities thus far. Equally important are the many new ideas that have emerged from our discussions and workshops around opportunities to align activities within the strategic framework.  A 5-year plan is our duty, a 30 year plan is our ambition – to help create an environment of sustained prosperity,” Walsh said.

As well as making their views known to either their peak representative organisations—Wine Grape Growers Australia (WGGA) and Winemakers’ Federation of Australia (WFA) – levy payers are encouraged to provide written submissions by 20 February 2015.

The discussion paper and details for submitting feedback can be viewed on the AGWA website—click here.

The five-year Strategic Plan will be submitted to the Minister for Agriculture by 30 April 2015.






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