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6/02/2015

TWE hires new agency to oversee global marketing

Treasury Wine Estates (TWE) has appointed J. Walter Thompson to provide marketing and public relation services for every TWE brand around the world, except Penfolds.

Specialising in trade, shopper and digital marketing, Simon Marton, TWE chief marketing officer, said the new partnership with J. Walter Thompson will play a key part in supporting TWE’s move into consumer marketing.

“Our partnership with J. Walter Thompson as TWE’s global marketing services provider will help us build stronger brands in markets across the globe, ensuring that we gain greater impact from our increased marketing investment. In addition, J. Walter Thompson will integrate and support our in-house marketing team, who will now be able to leverage J. Walter Thompson’s international network and capability,” Marton said.

As TWE works towards an international approach to the marketing of their brands, Marton said J. Walter Thompson will help the company operate in a more globally consistent way.

“These efficiencies will help us gain the maximum output from our step-up in consumer marketing of our brands and support the turnaround of our business as we strive for long-term sustainable growth.”

Toby Hoare, J. Walter Thompson chief executive officer of Europe and global client leader, said J. Walter Thompson is excited about the opportunity to work with TWE.

“We are delighted to be partnering with TWE to deliver global marketing services to its portfolio of iconic wine brands. This is a unique opportunity to work with the TWE team and take the marketing of some of the most loved wines in the world to the next level,” Hoare said.  


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