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4/02/2015

Mitolo Wines flying high with Qatar

Boutique McLaren Vale winery Mitolo Wines has scored a deal to be featured on-board Qatar Airways flights after an international judging of more than 300 handpicked vintages.  

Experts appointed by Qatar spent three days blind tasting wines from the world’s best producers, with their recommendations to be enjoyed by business class passengers for six months.

More than 10,000 bottles of Miltolo Wines’ 2012 Jester Shiraz have been shipped to the Qatar Airways base in Doho to be served across 140 destinations between October 2015 and March 2015.

Frank Mitolo, Mitolo Wines founder, said the deal offered valuable international exposure for the wine.

“It’s a great opportunity for us to extend the reach of our wines, in particular the Jester Shiraz 2012, and have more people try our offerings first hand,” he said.   

“We expect thousands of travellers to fly business class with Qatar Airlines during the duration of our contract and are proud our wine has been selected and not only met, but exceeded, expectations during the competitive tender process.”

The 2012 Jester Shiraz was awarded 94 points in James Halliday’s Australian Wine Companion 2015 and named in Matthew Juke’s 100 Best Australian Wines of 2013/14.


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