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2/02/2015

Accolade acquires Grant Burge Wines

Accolade Wines today announced it has acquired the Barossa’s award winning Grant Burge Wines.

The sale includes the iconic Grant Burge brand, Burge and Rathbone Fine Wine Merchants business and the historic Krondorf Winery.

Michael East, Accolade Wines’ general manager Asia Pacific, said the company had been seeking a base in the Barossa for some time and approached Burge on that basis.

"We have a major, historical presence in McLaren Vale through Hardys, in WA through Houghton, in Margaret River through Brookland Valley, in the Clare Valley through Leasingham and Tasmania via Bay of Fires. Grant Burge and the Barossa were a natural next step,” East said.

"Grant Burge Wines has five generations of Barossa pedigree and has consistently delivered wines of the highest calibre in a number of different categories.”

East said Accolade Wines saw the acquisition as an opportunity to grow the brand into the international market through their distribution network of 112 countries.

Grant and Helen Burge, who founded Grant Burge Wines in 1988, said this was a new phase in their lives with Accolade Wines ensuring the Grant Burge Wines portfolio was promoted strongly internationally as well as domestically.

“We have a really strong business domestically, but we know Accolade Wines wants to also grow the business internationally, and they have the platform to do that. They know that the Barossa is one of the best Australian wine regions and we are amongst the best known Barossa brands,” the couple said.

“We’d really like to thank our staff for their commitment and passion for the Grant Burge brand over the years. Those factors as well as the quality in the bottle have made Grant Burge into what it is today,” they said.

“We will be working closely with Accolade Wines to ensure that the transition is as seamless as possible for our people and our customers.”

East said Grant Burge would play a crucial role as brand ambassador and continue to supply premium Barossa Valley fruit to the business.

 

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