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21/01/2015

The China wine market – your questions answered

Wine & Viticulture Journal editor Sonya Logan will be hosting a live webcast on the China wine market on 3 February – and you have her ear.

Titled ‘Road to China: Trade + Business + Culture’, the webcast is aimed at small to medium Australian wineries that are either currently in the market or actively working towards doing so.

Broadcast live from the cellar of the National Wine Centre of Australia in Adelaide and jointly presented by the Australian Grape and Wine Authority (AGWA) and Wine Communicators of Australia, the webcast will include interviews with an expert panel comprising AGWA general manager — regulatory advice, Steve Guy; Chinese Language and Cultural Advice director, Jing Cao; AGWA Australia and emerging markets director, Aaron Brasher; and Gemtree Wines general manager Andrew Buttery.

Sonya will lead the interactive Q&A session in covering topics such as: the new Free Trade Agreement — what it means and managing expectations; China's economic realities; doing business in China — cultural and logistic insights; wine consumption and retail options; and essential first steps for entry into China.

The Wine & Viticulture Journal invites its readers and the broader Australian wine industry to propose questions for Sonya to ask the panellists on their behalf during the 1.5 hour broadcast. Although viewers will have the opportunity to ask questions of the panellists during the broadcast, take advantage of this opportunity to get your queries in ahead of the day.

Email your questions now direct to Sonya at . Questions must be received by close of business (Central Daylight Savings Time) next Tuesday, 27 January, to be considered.

For further information about the webcast or to register, visit the events page of the Wine Communicators of Australia website www.winecommunicators.com.au.

The webcast is free to Australian Grape and Wine Levy Payers and $55 for non-levy payers.

Everyone who registers for the webcast will receive a recording to view in their own time.

The Wine & Viticulture Journal has published many articles on the China market in recent times and will continue to do so in 2015 and beyond while this market remains a priority for the Australian wine industry. In 2014, these articles included ‘The rise of foreign wine demand in China’, ‘Thinking outside the bottle: information about Australia can increase the choice of Australian wines by Chinese consumers’, Words are powerful: how are they used to describe wine in China?’ and Forget special occasions, it is time to relax in China’.

To subscribe to the Journal or purchase PDF copies of these articles visit www.winebiz.com.au/wvj

Subscribers have free access to the Journal’s searchable online archives which contain more than 1800 key articles published in the Wine & Viticulture Journal, Australian Viticulture and Wine Industry Journal since 2010. A PDF version of each current issue is also available to subscribers.

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