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Win a cellar promotion

The Margaret River Wine Region Festival will give away 40 cases of premium Margaret River wines worth about $10,000 as a key promotion tool for the event this year.

Peter Wood, President, of the Margaret River Wine Industry Association said today, “It’s a great promotion and way of attracting people interested in Margaret River and our fine wines. The competition aims to build an extensive database of people through the event website www.margaretriverfestival.com that will be used not only for future Festivals but also as part of the Margaret River ‘Lover’s’ initiative commenced last year.”

Having the Festival will add greatly to the ‘Lovers’ platform and will help people in Australia and overseas become familiar with the fine wines of Margaret River.

“Our event partners at 96fm and 6pr will be promoting the competition over a 4 week period in the lead up to the event especially so over Easter in our initial target market Perth so when people are relaxing over the break they can learn what the 2008 Festival offers them, their family and friends”, he said.

Mr Wood said, “One lucky winner will be very, very happy. It’s a wonderful prize and its not every day you get to win a cellar of wines at the one time; usually we build these ourselves and have to resist the temptation to partake; again usually unsuccessfully”.

Margaret River ‘Lovers’ will be kept regularly informed about what is happening in the region and various specials that may be on offer from wineries, accommodation providers and others via the once per month ‘Love Note’ online website campaign.

“Communication is an essential element in marketing and it is through initiatives such as Lovers and the Festival that the Association will continue to promote all of the strengths we are lucky to have in the Margaret River Wine Region from our wine, unique natural environment and a relaxing lifestyle”, he said.

The win a cellar competition closes on Friday, 2 May at 5pm and the winner will be drawn at the Vintage Festival on Saturday, 3 May. Entrants can only register once, they must be over 18 and all they have to do is go online to be entered into the draw.



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