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Wine Australia’s new gem

The vacant position of Wine Australia’s UK and Europe regional director, one of the organisation’s most important in-market positions, has been filled with the appointment of a master of wine who has been working for Tesco.

Laura Jewell brings significant commercial experience complemented by in-depth wine knowledge to the position left vacant by the sad death of Yvonne May in September.

Jewell is currently Tesco’s category product development manager for wine, where she has overseen its wine portfolio across 11 markets. She has close to 25 years’ experience in the sector and attained her master of wine qualifications in 1997.

“I’ve dedicated my career to wine and worked across many different parts of the value chain,” Jewell said. “I’ve always found Australian wine to be of consistently high quality and the diversity of Australia’s 65 wine regions is an incredibly exciting story to tell.

“I can’t wait to get started and work with Australian wine brands and exporters on a calendar of innovative events and initiatives for local trade and consumers that builds on the solid reputation that Australian wine already has in the UK and European markets.”

Andreas Clark, Australian Grape and Wine Authority acting chief executive officer, said Jewell will commence on 23 February 2015.

“Laura is well-known and highly regarded by her peers in the wine trade community,” Clark said. “The UK remains our largest export market and Laura will be a strong advocate for Australian wine, leading our team in London and driving efforts to maintain our market share and remain competitive. This appointment is fantastic news for Australian wine.”

Jewell’s appointment follows the recent appointment of Stuart Barclay to the Market Development general manager role.

Wine Australia is the marketing arm of the Australian Grape and Wine Authority (AGWA), the Government body that supports the Australian wine sector. AGWA aims to build and strengthen the reputation of the sector through marketing and promotional activities both domestically and internationally.

AB Mauri



WID 2017