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19/11/2014

Wolf Blass launches Foundation Masters by Research Scholarship

The Wolf Blass Foundation Masters by Research Scholarship was launched yesterday at a VIP cocktail event held at the University of South Australia.

Blass, together with industry leaders, university personnel and Winetitles staff gathered to welcome the scholarship, which will provide the opportunity to guide marketing innovation and transform the wine industry in Australia.

Driven by the vision of Blass – a renowned wine marketer, winemaker and University of South Australia honorary doctorate recipient – the Foundation has partnered with the university’s Business School to enhance best practice in marketing and innovation in the Australian wine sector.

As part of the two-year scholarship, recipients will work to explore and test the laws of marketing science as they apply to the Australian wine sector.

Five scholarships will be awarded across 10 years and research topics can relate to wine marketing strategy or wine consumer behaviour.

The total value of each scholarship is $35,000 per annum, comprising a $30,000 stipend and $5000 towards research costs.

Addressing delegates at the launch, Blass said the scholarship has great potential for young people to be inspired.

“In the wine industry, innovation has been missing for quite some time and we felt we had to do something to inspire the younger generation,” he said.

“We have been working for a couple of years to get this scholarship up and running so let’s hope it’s a great success as far as the scholarship and the university is concerned.”

For more information about the scholarship, contact Larry Lockshin, professor of wine marketing and head of the school of marketing at the University of South Australia. T: 61 8 8302 0261. E:


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