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The 2008 Decanter World Wine Awards

Australian wines have brought home more trophies and gold medals in the Decanter World Wine Awards than any other country. Make sure your region's quality and style are well represented in this prestigious competition, the only international show to judge on a regional level. Why not encourage your producers to enter your 'hero varietal' to increase awareness of your regional identity and provide international exposure?

What makes this show different?

Judging on a Regional Level Michael Hill-Smith MW chairs an expert panel who judge each wine on a regional level; focusing on regional style and promoting a sense of origin. Decanter is the only international wine show to promote Australia's regional variety in this way. This 'level playing field' ensures a celebration of diversity over bland 'show' wines.

Rewarding Value for Money Wines are judged in price bands rewarding value for money at all price points. Wines retailing at under £10 sterling compete for 'best-value' trophies.

What can a Decanter World Wine Awards Medal do for my wine?

UK Market Influence Decanter is the UK's number one wine magazine and the Decanter World Wine Awards results issue is our best selling issue. Leading retailers, such as Waitrose and Marks and Spencer, have run national tv campaigns, in-store promotions and consumer events featuring the Awards.

If you are looking for a UK agent a Decanter Award has helped many winners break into this vital market: 'Winning an award has massively raised the profile and awareness of the Bald Hills Brand' says 2007 winner Ross Hunt.

Global Reach Over five million people in 80 different countries see the results of the Decanter World Wine Awards. We produce a special US version of the results issue featuring US retailers and pricing.

Chinese Market Reach Publishing in traditional text since 2005 Decanter is the first international wine magazine to print a Chinese edition, making the Decanter World Wine Awards hugely influential in this vital emerging market.

“The Decanter World Wine Awards highlight value for money, regionality and quality, providing wine drinkers with buying recommendations from a panel of the world's foremost wine experts — backed by a global magazine of some stature, credibility and pedigree,” Penfold's chief winemaker, Peter Gago said.

Extended closing date for entries: 7th March 2008.

Enter today at www.decanterworldwineawards.com

For more information contact Decanter's Australian office:

Catherine Woods Regional Marketing Manager Decanter 15 Ward Street North Adelaide SA 5006 Australia

Tel: +61 (0)400 836 138 Email: ">c



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