Daily Wine News

««« return to Daily Wine News index


Getting the customers in through the door (UK)

A masterclass aimed at UK producers who wish to learn how to increase visitor numbers and sales through their cellar door. ‘Wine tourism: optimising your cellar door sales’ is to be hosted by Prof. Steve Charters MW at Denbies Wine Estate, Dorking in January.

The morning session will focus on:

•         The benefits of wine tourism

•         Beyond tours and tastings: options to attract visitors and increase sales

•         Maximising consumer marketing opportunities

•         Skills for successful wine tourism and cellar doors sales

•         Cases studies of best (and worst!) practice in wine tourism. 

The afternoon session will be a workshop to enable participants to identify their own business’s needs.   In order to target training requirements, Steve Charters will send a questionnaire to participants before the Masterclass.

Stephen Charters MW, is Professor and Research Centre Director of the School of Wine and Spirits Business in Dijon, France.

Wed  28th January 2015, 10am – 4pm

Cost:  Grant funded  = £53.35 (each event) Full rate non-commercial = £178.00 

To book: All reservations must be made online at www.wineskills.co.uk

AB Mauri



WID 2017