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3/11/2014

Direct sales now more than half of revenue for small to medium sized wineries

Wine Business Solutions’ direct to consumer benchmarking study ‘Taking the Direct Route 2014’ has just been released.

One of the key findings is that for wineries producing less than 50,000 cases, more than half of revenue now comes from direct sales. All of the main sources of direct revenue (cellar door, web sales, club sales and events) are growing strongly.

The study takes data provided by Australian, New Zealand and South African wineries and benchmarks that against US Data. According to WBS Principal Peter McAtamney – “Whilst all countries are making progress with building their direct to customer business there are some regions that preform dramatically better than others on certain parameters. The purpose of the report is to examine these differences, to assist understanding of why they exist and to then provide useful insights into how wineries can improve their direct business”.

To discover what’s working, how your business compares with other businesses your size benchmarked around the world and how to grow your direct business, simply click here or for more information contact .


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