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23/10/2014

Displaying medals on wine labels: WFA wants your feedback

The display of medals on wine labels is under review by the Winemakers' Federation of Australia (WFA) to maintain the integrity of the nation's wine show awards.

As part of the Code of Practice for the Display of Awards review, WFA is seeking public feedback by Thursday 30 October.

Tony Battaglene, WFA strategy and international affairs general manager, said guidelines aimed to ensure the integrity of genuine wine show awards and protect the value of show medals.

“The guidelines are themselves often used by wine shows as a prerequisite for entry and any company found to be in breach of them can find themselves ineligible to compete,” he said.

“We are already getting some really good feedback through the review that the guidelines are working so there is strong support for the code.

“Some feedback also surrounds the issue flexibility so while the use of gold, silver and bronze discs cannot be used on label as a generic promotion, questions have been asked about where and how the discs could be used in other marketing such as online or in printed information.

“These are things we will look at in the review but by and large, most people seem to be doing the right thing with medals these days.

"It wasn’t that long ago that gold, silver and bronze discs attached to wine labels where saying things like ‘gold medal standard wine’ and something like ‘best with beef steak’ which of course are at odds with the code.

“But we need to keep on it and undertaking the review will enable us to ensure the guidelines continue to work effectively.”

The guidelines were last updated seven years ago and were put in place in 2003 to give wine shows, winemakers and consumers some ground-rules to follow.

The Code of Practice for the Display of Awards is online here

Comments submitted by Thursday 30 October will be reviewed by WFA and the Australian Society of Viticulture and Oenology (ASVO).

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