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NZ winery plans for 100-year milestone
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New Zealand's Babich Wines will celebrate its centennial anniversary in 2016 and preparations are in full swing.
Kicking off early next year, Babich Wines will be running an international media and marketing campaign across New Zealand and all of its export markets.
This campaign will incorporate an extensive global PR drive that will be supported by 100-year promotional activity, the release of limited edition wines and events in major cities around the world.
Plans are also in place to give the Babich cellar door in Henderson Valley a facelift.
“The business has been the livelihood of three generations and is extremely successful both in New Zealand and globally,” John Lang, Babich Wines sales and marketing manager said.
“The New Zealand wine industry is often thought of as a young industry, so to be talking about 100 years of experience is quite significant.
"Babich Wines demonstrates ‘excellence through experience’ by producing quality wines that stand up to the very best the world has to offer.”
Philip Gregan, New Zealand Winegrowers chief executive officer agrees that the centenary is an important milestone, not just for Babich but also for the New Zealand wine industry as a whole.
"Babich Wines and generations of the Babich family are exemplars of all that has made New Zealand wine such an inspiring international success story,” he said.
“From humble beginnings with hard work, enormous dedication and great vision, they have built a highly successful wine business.
"Its individual enterprise has always been coupled with unwavering service to the wider New Zealand wine industry, for which they are applauded and recognised by their peers."