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17/10/2014

Speakers announced for 2014 Wine in China conference

Organisers of the second Wine in China conference have announced the 2014 event’s speaker line-up, and the list is a 'who’s who' of world-class leaders from across the wine industry.

With the topics for 2014 being: finding the right importers, market entry logistics, connecting with the F&B trade, wine retail: Building loyalty, education and internal training and consumer dynamics: Packaging for the Chinese market and media, the speaker list offers a diverse range of topics for delegates to discuss, debate and learn about.

Debra Meiburg MW, the host of the conference, will be joined by Simon Hong (ASC Fine Wines). Hong studied and worked in the Australian hospitality industry for seven years before moving to China in 2009 to take on wine educator, on-trade sales director, and national key account manager roles in Tier 1 and 2 cities across the Mainland.

He is currently Associate Fine Wine director of ASC Fine Wines, in charge of National Fine Wine Sales and Marketing Strategy.

Yang Lu, Shangri-La’s corporate/group wine director has also been confirmed as a guest speaker. Lu is the only advanced sommelier from Greater China, and was the first internationally-certified sommelier from Mainland China. He holds the WSET Level 4 Diploma (Merit), and a viticulture and winemaking degree from Niagara College. Lu also has several sommelier competition merits to his name and in 2012 became the first Master of Wine student from Mainland China.

For a full line-up of speakers click here

Wine in China is designed to help market entrants make contact with the most experienced people in the business. The conference takes place a day before the Hong Kong International Wine and Spirits Fair, specifically chosen to help wineries gear up before the fair.

For more information contact:

Anastasia Jones

P: +852 9242 9829

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