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13/10/2014

Crafting your pitch for the independent liquor store merchant

What are independent liquor stores looking for when they select new brands?

As more large retail chains move towards private labels, independent liquor stores need to start looking at how to stay competitive. Private Labels often offer attractive margins, but with them comes lack of consumer awareness and a risk of low turnover.

How can private labels ensure high retail velocity in independent liquor Channels?

What are independent liquor stores looking for when they select new brands?

Beverage Trade Network (BTN) interviews Brian Rosen who owned and operated Sam’s Wines in Chicago, America’s highest grossing single store of all time ($60 million in sales) and gets his take on how suppliers should approach independent liquor store merchants.

Seeley International


Flavourtech


New Holland


Bayer


Braud


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