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Matua lands Cricket World Cup deal

Treasury Wine Estates (TWE) brand Matua Wines has been announced as the official wine for the upcoming ICC Cricket World Cup, to be held in New Zealand early next year.

The International Cricket Council (ICC) has appointed the New Zealand-born brand as part of a partnership that will see Matua products supplied at all cricket venues across New Zealand throughout the competition, reports the Drinks Business.

“For New Zealand to co-host one of the world’s most watched sporting events is truly exciting, and for Matua to be a part of it offers an unprecedented opportunity to get some of New Zealand’s most awarded wines in front of a local and global audience," Nikolai St George, Matua chief winemaker told the Drinks Business.

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