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18/02/2008

Green wine for a carbon neutral time

Fringe venue onefortyfive, the Carbon Reduction Institute and Banrock Station have teamed up to create a carbon neutral festival night-spot.

Wine industry environmental leader, Banrock Station was approached by the venue directors Tahli Corin, Joshua Tyler and production company floogle because of their environmental record.

“A carbon neutral commitment involves all aspects of the venue,” Tahli said. “We researched a number of environmentally responsible wineries, and it was clear that Banrock Station were the leaders.

“Their sponsorship is an integral part of getting this project off the ground and making it financially viable. We couldn’t be happier with their commitment and sponsorship.

“The team have got right behind the project with moral as well as in-kind support.”

Banrock Station is the major sponsor of the venue located at 145 Hindley Street, as well as the two shows being performed there, Conclusions on Ice and Ollie and the Minotaur. It has provided a range of wines that includes the new EcoMate Shiraz and Chardonnay.

The EcoMate is packaged in a 100% recyclable Tetra Pack that is predominately made from renewable resources, and the lightweight material requires less energy to produce and transport.

Banrock Station PR Manager Sheralee Davies said that onefortyfive was the perfect venue to show off the EcoMate range.

“We were very impressed with the proposal from onefortyfive and wanted to support their carbon neutral pledge.

“It also provided us with a fantastic opportunity to get people to trial the product and breakdown any pre-conceptions about alternative, environmentally friendly wine packaging.

“EcoMate has been available in Canada since 2006 and continues to grow in popularity, so we are confident that once people sample the wine inside, it will be just as well received here,” Sheralee said.

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