|Grapegrower & Winemaker||Wine & Viticulture Journal||Wine Industry Directory||
||Daily Wine News||
Zenith Wine Agencies to be launched in July
Subscribe to Daily Wine News e-mail
Browse the DWN Archive by date
2008 will see the launch of a new player on the Australian wine distribution scene. Zenith Wine Agencies, a national licensed wholesaler will commence trading on 1 July 2008.
Zenith Wine Agencies has been created to satisfy a niche in the Australian wine industry. In today’s crowded marketplace, there is a shortage of high quality distributors. There is little or no marketing sales support provided to wineries by their distributors today. So many distributor portfolios’ today are full of conflicts of interest; too many brands competing against each other, multiple representation of brands from the same region, and distributors’ own proprietary brands competing with agency brands.
Furthermore, there is little attempt to secure retail or consumer loyalty to wine brands. Never has there been a greater need for a company like Zenith than now.
‘Zenith’ is a joint venture between wine industry professional Linda Holmes and Pinpoint Marketing, Asia Pacific’s largest marketing services company and the world leader in loyalty programs. With over twenty years of wine industry experience, Linda is the managing director of Zenith. Its head office is in Sydney with sales team’s based in all capital cities of Australia, commencing with NSW, Victoria and Queensland from the 1st July 2008.
Zenith will provide Australian wine producers with a new way of selling and marketing their wine brands in the Australian and international marketplace by providing a comprehensive, innovative and alternative way of doing business So much more than a distributor, Zenith prides itself on being a comprehensive sales, marketing and distribution specialist; an entrepreneurial model not seen before in the Australian wine market.
Zenith will provide for its Principals significant marketing and promotion by Asia Pacific’s major marketing company. Zenith will provide trade and consumer loyalty programs for its brands. In addition, Zenith brands will have access to sales and distribution channels in export markets. They are proven exporters with representative offices in Taiwan, China and India.
For more information visit www.zenithwineagencies.com.au