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New Zealand winery announces major distribution agreement for Australia
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Murdoch James Estate, of Martinborough, New Zealand has announced it has signed an exclusive agreement with Vintage Cellars for distribution of their wines nationally in Australia.
Owner and commercial director, Roger Fraser said “This is an exciting development for us. As our long-term development programme is now complete, it is essential for us to partner with quality distributors in all major export markets. We are thrilled Murdoch James and Vintage Cellars have agreed to work together to ensure wide distribution of our wines in Australia, which we regard as our most important export market”
In the latest report from New Zealand Winegrowers, the NZ wine industry’s representative body, international exports of New Zealand wine grew 32% over the last 12 months. However, in the same period, shipments of New Zealand wines to Australia were up 44%. Pinot Noir (up 50%) and Pinot Gris (up 141%) were the biggest increases by varietal. The growth in Australia is predicted to continue as Australian consumers recognise the food-friendly nature of New Zealand’s cool climate wines. “To make the most this fantastic opportunity, we will be visiting all major Australian cities many times over the next few years, to work with the Vintage Cellars team in presenting our wines to consumers” said Roger.
Murdoch James Estate is a small family owned winery in the heart of the world-famous Martinborough region, which is located in the southeastern corner of the North Island. Established in 1985, the winery operates on a sustainable basis, and strives to create wines of intensity and complexity. There is a superb tasting room and café complex, in a stunning natural setting, where visitor can taste the wines, which include Pinot Noir, Pinot Gris, Sauvignon Blanc and Syrah
Vintage Cellars offers a personalised, premium wine service across 90 stores nationally, positioning Vintage Cellars as the fine wine specialists within Australia. Vintage Cellars club members enjoy a range of benefits including special members dinners, education programs and rewards. Senior Wine Buyer, Jeremy Stockman says, “The newly formed relationship with Murdoch James continues the Vintage Cellars philosophy of scouring the world to ensure all wines sold in Vintage Cellars are shining examples of variety and typicity. We’re excited to be adding another premium Martinborough producer to our range of exclusive imports. Murdoch James are renowned for their top class wines especially Syrah and Pinot and our customers will love them”.