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Grapegrower & Winemaker December issue now out
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The December issue of the Grapegrower & Winemaker is all about marketing. How Australia does it, how it should be done and how the predicted below average 2008 yields will impact it. At the Wine Press Club of New South Wales fifth Annual Lecture in October Mike Paul told the audience that Australia’s United Kingdom wine market is overdue for review. Paul issued a wake up call for Australian wine producers. Read about this in ‘news’. This article sets the scene for our annual marketing feature in Australian Wine Business and marketing expert Larry Lockshin for the University of South Australia’s Wine Market Group to explain what wineries should be looking for with 2008 yields expected to be down.
Belinda Rawnsley from the South Australian Research and Development Institute highlights a reclaimed water project that has enjoyed success south of Adelaide. Pest and disease control features prominently in ‘grapegrowing’ with SARDI’s Mark Sosnowski reporting on blackrot and its biosecurity implications for the Australian industry. Sosnowski has recently returned from the United States where he observed the disease and sought to build a capability in diagnosis. And bird control experts Valerie Saxton and Graeme Bertuch explore what coloured nets are best and why. There is also a Margaret River regional feature that includes how the wine industry is making the most of technology to share information and marketing messages.
‘Winemaking’ features a report from Lallemand that asks whether yeast strain selection can lead to variations in alcohol levels and there is a special report beginning on page 76 about how to engage the wine consumer. Winemaking features include Barrels and Oak and Analytical and Laboratory services.
In Australian Wine Business Eric Cummins reports on whether or not the US economy is making an impact in the Australian wine sector and there is a case study on how Paxton wines went about rebranding their product. The latest WEAR report is published and states that exports continue to rise — $3.04 billion and counting.
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