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7/03/2014

Australia named theme country for Vancouver International Wine Fest 2015

Australian wine will be centre stage at next year’s Vancouver International Wine Festival (VIWF), with the festival organisers this week announcing Australia as the theme country for 2015, and Australian wineries are invited to get on board.

The 37th festival, which will run from 23 February to 1 March 2015, is Canada’s premier wine show and one of the largest consumer wine festivals in North America.

Wineries are invited to make the most of Australia as the theme country by getting involved in next year’s festival through Wine Australia’s user-pays market programs for 2014–15, which will be launched in the next two weeks.

Wine Australia’s regional director, North America, Angela Slade said the festival would showcase Australian wine and give Australian wineries exposure to Canada’s wine loving consumers, wine trade and wine and lifestyle media.

“This is the first time in eight years that Australia has been the theme country at the Vancouver International Wine Festival. This opportunity will shine the spotlight on our wine sector and provide a significant boost to the perception of the Australian category in Canada,” Slade said.

“There’s been an exciting evolution in Australian wine over the past decade: diverse wine styles, emerging regions and sub-regions, next generation winemakers and a re-energised approach to the market. We look forward to partnering with wineries and wine regions to show this to festival-goers at VIWF in 2015.

“Participating wineries will have exposure to more than 24,000 consumers, 4,000 influential wine trade professionals and hundreds of Canadian wine and lifestyle media through dedicated Australian themed sections and events including, exhibition booths, lunches, dinners, consumer and trade seminars, boardroom tastings, grazing events, parties and six sessions of the International Festival Tasting.

“Wine Australia will brand the festival with its new look and feel as part of the overall regional, premium and diversity messaging.”

The festival's executive director, Harry Hertscheg said, “Like crafting an iconic fine wine, we continue to tweak all aspects of Canada’s premier wine show, as we have since 1979".

"It’s great to finally host the wine world in the same week each year. VIWF 2015 will be Oz-some!”

Details about how Australian wineries can get involved in the Vancouver International Wine Festival will be available from 18 March 2014 in Wine Australia’s market programs prospectus user-pays activities 2014–15 at www.wineaustralia.com.

Wineries can also contact Shelley Hamer-Jackson for further details at .

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