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UCP launches new website
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UCP Limited, a Global Closures Systems Group company and leading worldwide supplier of closure systems and PET bottles for the wine and spirits industry, has launched its new website, www.ucplimited.com.
Featuring a complete product catalogue and up-to-the minute information on industry trends and company information, the new site offers visitors an easier and faster way to locate technologies.
UCPlimited.com is tailored specifically to the wine and spirits community providing customers regular updates and access to useful resources. The website was developed in conjunction with the launch of GCS.com, which provides a corporate, global overview of GCS and the six GCS Group companies.
"We developed the site by looking at how our customers use the Internet and how UCP could better meet their needs as a packaging partner," said Fiona Reith, Key Account Director, UCP.
"That means providing tools they need to make informed decisions about our products, as well as easier access to UCP team members who can help them achieve their objectives. In short, the site is a service tool first and a marketing tool second."
The site allows direct email access to key UCP specialists for faster response to current and potential customer inquiries on a range of issues, including technical service, packaging and closure developments, quality control, innovation, and supply chain management.
"Through research and customer feedback, we identified their need to be informed about new developments in UCP’s role as an expert packaging resource," said Reith. "We created a site that would ultimately connect people, which reflects a long-held strategy that dates back well before the Internet."
In addition to improved search capabilities, an online pressroom and a downloadable version of the GCS quarterly newsletter DisClosure are now accessible on ucplimited.com. This provides media and current and potential customers with comprehensive information about the GCS Group’s product range and capabilities.