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Langtonā€™s launches first online Australian wine futures campaign

Langton’s 2007 Great Wine Estates of Western Australia En Primeur campaign sets a completely new direction for selling ultra-fine Australian wine. This important Futures fixed price offer is especially geared to Australian and international wine collectors who wish to buy wines from the exceptional 2007 Western Australian vintage before general release into the open primary market. The wines are extremely limited.

Stewart Langton, managing director says “The Western Australians are known for their entrepreneurial flair, ability to work together and willingness to try something new and different. This 2007 en-primeur campaign is a stunning example of imaginative marketing, innovative thinking and industry leadership. The Great Wine Estates will reach thousands if not tens of thousands of fine wine buyers in Australia and all around the world. The on-line environment is a market without borders and is increasingly the way to go for exceptional limited release fine wine. Almost every serious wine collector or fine wine enthusiast I know is using the internet. We believe this futures sale will create the necessary momentum and excitement the 2007 Western Australian vintage deserves.”

The campaign offer (including opening prices and release date) comprises Cape Mentelle Cabernet Sauvignon ($70–2010), Cullen Diana Madeline Cabernet Merlot ($85– 2009), Devils Lair Chardonnay ($38 – 2008) & Cabernet Sauvignon ($52–2008), Howard Park Cabernet Sauvignon ($64–2010), Leeuwin Estate Art Series Chardonnay ($70–2010) & Art Series Cabernet Sauvignon ($42–2012), Moss Wood Cabernet Sauvignon ($85–2010) , Pierro Chardonnay ($58 – 2009) , Plantagenet Shiraz ($40–2009) , Vasse Felix Heytesbury Cabernet Sauvignon ($56 – 2010), Voyager Estate Cabernet Sauvignon Merlot ($36–2011) and Xanadu Barrel Selection Reserve Cabernet Sauvignon ($52–2009). The allocations are extremely small and the prices are very favourable.

The 2007 Western Australian vintage is regarded by winemakers as a truly outstanding and near perfect vintage. This is a year of standout wines, great difference and landmark achievement.

“The Chardonnays are exceptionally refined and the Cabernets – with their deep colours, pure resonating fruit definition and ripe tannins are utterly seductive. This is a year where sub-regional character and winemaking philosophy is all pervading and compelling,” Andrew Caillard, Master of Wine and a principal of Langton’s said

Langton’s 2007 Great Wine Estates En Primeur Campaign is a completely new direction for selling fine Australian wine. However it is a natural progression from the live barrel auctions held in Margaret River since 1996. It follows the traditional annual Bordeaux en primeur method of futures selling, but employs cutting edge on-line trading technology – completely unmatched by any other wine trading system in the world.

Langton’s Great Wine Estates En Primeur Campaign will close at 6pm 10 December 2007 or when allocations run out.

For more information visit www.langtons.com.au/EnPrimeur/Default.aspx

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