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6/12/2013

Russia could be "big prize" for wine sector says tobacco chief

The wine trade should follow the lead of the tobacco industry and target Russia as a key market for the future, according to Ian Johnstone of British American Tobacco (BAT). Speaking at the recent Wine Vision conference in London, Johnstone shared BAT’s experiences and lessons in tobacco retailing in Russia and Europe and said there was much the wine industry could learn from its experiences.

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